Privacy Policy

Last updated 25 October 2026 · Berry Technologies, Inc.

1. Who we are

Berry Technologies, Inc. (“Berry,” “we,” “us”) is a corporation organized under the laws of Delaware. We run Berry, an AI marketing assistant you text that plans posts and creates images and videos from your photos, and helps you post to social media. This policy is part of our Terms of Service. Berry is in early access; if anything here changes how we treat your information, we’ll tell you first (section 14). For privacy questions, contact us at legal@berrysystems.co.

2. What we collect

We collect the information below, from you directly and from your browser or phone as you use Berry.

• Account details. Your name and email, or your Google sign-in, and how you sign in (a code or Google). Sign-in is handled by Clerk. We never see or store your password.
• Your phone number. To text with Berry, you text its number first, from your own phone. We keep the number encrypted and match it with a keyed code, so the number alone is not how we recognise you.
• Early access requests. Your email address and business name when you ask for access, and a note if you add one. We keep them sealed, use them only to answer the request, and read them in our own console. There is no email list and no outside service for them, and once a request is approved, that email address can sign up.
• Your texts. The messages you send Berry, Berry’s replies, and the photos and videos you text it.
• Your photos, videos and content. What you upload or text, the answers and choices you give, and the images, videos, captions and drafts Berry makes for you.
• Your business details. Your business, products, goals, budget and the customer profiles you build with Berry. Don’t share personal details of your own customers; we keep only general traits.
• Your connected accounts. If you connect Instagram or TikTok for posting, we keep the access token the platform gives us, encrypted and sealed apart from everything else. We never see your platform password. We read only what we need to post what you approved and to show how a post did.
• Results from connected accounts. The post performance figures the platforms provide, such as views, likes and comments.
• Your preferences. The choices you make in Berry, which we use to tailor suggestions inside Berry only, never for advertising. You can ask to see or change them by writing to us.
• Your payment status. Berry is free during early access. If you buy a paid feature later, we will receive your plan and whether it is active from our payment provider, never your card number.
• Usage and logs. Our logs carry IDs, counts and timings only: never your words, photos or videos.
• Device and browser signals. When you sign in or sign up, Google’s reCAPTCHA checks that you are a person, using signals from your browser (such as your IP address and how the page is used).
• Email. Berry sends no email of its own today. Clerk emails the sign-in codes. If we start sending other emails, such as invitations or important notices, we will name the provider here first.
• Notifications. If you turn them on, the push service of your browser or phone carries a short notice from us.

We don’t collect:

• Your precise location. Berry doesn’t ask for it, and location details embedded in photos are removed when you upload them.
• Face prints or any biometric template. Berry does not use face recognition.
• Sensitive traits about you, such as health, religion or sexual orientation. We never infer, store or sell them.
• Anything about people under 18. Berry is for adults only, and you promise not to upload photos of anyone under 18 (Terms, section 6).

3. How we use it

We use this information to plan, create and publish the content you approve, text with you, and process payments if you buy anything; to operate, secure and improve Berry, using counts and timings and not your content; to check uploads and Output for things our Terms forbid, to stop abuse and fraud, and to keep your account secure; to answer you, including an early-access request; and to comply with legal obligations.

We don’t sell your information, we don’t share it for advertising, and we don’t use your photos, videos or texts to train AI models. We don’t build profiles of you for targeting.

4. Who helps us handle it

We send your information only to the companies below, and only what each needs for the job named. Each processes it under its own agreement with us.

• Google Cloud. Hosting, the database and storage, in the United States. Your photos and videos are encrypted with a key that belongs to your business before they are stored. Deleting your account destroys that key. Google’s Vertex AI models also look at your photos, check small still images from your photos and videos against our rules, and create the images and videos you ask for.
• Anthropic’s Claude. Berry’s AI assistant, through Google Vertex AI or from Anthropic directly. It reads your texts to reply and writes plans and captions.
• Our AI providers process content to provide the service and may keep it for a limited time; they do not use it to train their models.
• Clerk. Sign-in: your email or Google account, your sign-in method and your account ID.
• Linq. Our texting provider. It carries your phone number and the words of the texts and the photos and videos you send and we send.
• Google reCAPTCHA Enterprise. Checks that you are a person when you sign in or sign up, and for security only.
• Instagram and TikTok. When you connect and approve a post, we send that post (and its caption) to the platform you chose, and we read how the post did. Their own policies then apply.

5. When we share it

Apart from the companies in section 4, we share your information only with:

• authorities or third parties where required by law, or to protect our rights, safety or property; and
• a successor entity in connection with a merger, financing, acquisition or similar transaction (we’ll tell you, and this policy would continue to apply).

We do not sell your personal information, and we do not share it with third parties for their own marketing. Our staff don’t view your media as part of routine moderation; a member of staff may review specific content only to investigate a report or a safety issue, or where the law requires.

6. Texts

• Berry texts you only after you have texted Berry first, from your own number. Message frequency varies with how you use Berry, and message and data rates may apply.
• Text STOP at any time and we stop: we confirm once, then send nothing more, and we record on your account that you opted out so we never text you again by mistake. Text HELP for help.
• Berry is an AI. It says so when you text it.
• Texting carriers are not our service providers and aren’t liable for delayed or undelivered messages.

7. Cookies and tracking

Berry uses cookies only to keep you signed in and to protect the site. The sign-in and sign-up pages load Clerk’s sign-in and Google’s reCAPTCHA for those two jobs, and nothing else. We don’t use advertising or analytics cookies, we don’t load third-party trackers and we don’t track you across other sites. Because of that, there is nothing for a “Do Not Track” or Global Privacy Control signal to switch off, and Berry does not act on them. You can control or delete cookies through your browser settings.

8. Children

Berry is for people 18 and older and is not directed to anyone under 18. We don’t knowingly collect personal information from anyone under 18. If you believe a child has used Berry or sent us information, write to legal@berrysystems.co and we will delete it.

9. Data retention and security

• Photos and videos you haven’t used. Files you upload or text that aren’t used for a post are deleted 7 days after we keep them.
• Your content. Photos, videos and the content Berry makes for you are kept in your account until you delete them or close your account.
• Text conversations. Berry remembers a conversation for 30 days; older messages and their summaries are deleted. The words of a video request you texted are cleared after 30 days.
• Your message history. Where the page of your messages is on, it shows the texts you and Berry have exchanged. We keep them, sealed under your business’s key, for 365 days, then delete them. Only you can read your own messages there: no one else in your business can, and neither can our staff. You can delete any of them, or all of them, there at any time, and deleting your account deletes them.
• Early access requests. A request is deleted after 180 days, counted from when you sent it or, once we have decided on it, from that decision.
• Payments. If you buy a paid feature, the payment provider keeps its own records under its own terms; we keep your plan status while your account exists, and tax and accounting records as the law requires.
• After you ask us to delete. Your account is deleted after a wait of 7 days, during which you can change your mind. Then your information is removed and your encryption key destroyed. Backups drop it within 7 days. We keep a minimal record that the deletion happened (an ID and a date, nothing about your content), so a restored backup does not bring your data back, and what the law requires us to keep.
• If you delete your business’s account. Everything of the business’s is removed within 30 days, and its encryption key destroyed.
• Things you already posted to Instagram or TikTok stay there until you remove them at the platform.

We use reasonable technical and organizational measures to protect your information: your photos and videos are encrypted with your business’s own key before they are stored; uploaded files are checked in a separate step with no network access; tokens for connected accounts are sealed apart from other data, used only for what you approved, and every use is recorded; and only the people and jobs that need your information can read it, for your account alone. No method of transmission or storage over the internet is completely secure. If a breach affects you, we will tell you as the law requires.

10. Your rights

Depending on where you live, you may have rights over your personal information. In Berry:

• Delete. You can delete uploads and content, disconnect a connected account, or delete your whole account in settings, or by writing to us.
• Get a copy. You can ask for a copy of your information by writing to us.
• Correct. You can correct your account details in settings, or by writing to us, and change or clear the first name Berry uses for you.
• Stop texts. Text STOP. You can also remove your number in settings.
• Connected accounts. Disconnect at any time in Berry or at the platform; that revokes the token we hold.
• No decisions about you by AI alone. Berry’s AI plans content and drafts posts for you to approve. It never posts without your approval of that post, and nothing it does decides anything legal or financial about you.

To make a request, write to legal@berrysystems.co. We will respond as required by applicable law, and we may need to verify your identity first. You will not be treated differently for using these rights.

11. US state privacy rights

Residents of California, Connecticut, Virginia and other states with similar laws have specific rights over their personal information, including the right to know what we collect and how we use it, to get a copy, to delete or correct it, to opt out of its sale or sharing and of profiling, to appeal if we decline a request where the law provides for it, and not to be discriminated against for exercising these rights.

In the past 12 months we have collected these categories through Berry: identifiers (your name, email address, phone number and IP address), commercial information (your plan and payment status), internet and network activity (how you use Berry), the content you give us (texts, photos, videos, answers and choices), your business details, preferences derived from your use of Berry, and your connected accounts’ access tokens. We collect them for the purposes in section 3 and disclose them only to the companies in section 4. We do not sell personal information, we do not share it for cross-context behavioral advertising, and we do not collect sensitive personal information.

To make a request, write to legal@berrysystems.co. You may use an authorized agent, and we will verify your request before acting on it. We will answer within 45 days, and may extend that once by another 45 days where the law allows. If we decline a request, you may appeal where your state’s law provides for it, by replying to our response; we will answer an appeal within the time that law allows.

12. Where Berry is offered

Berry is offered only in the United States. We are based in the United States and Berry is operated from the United States, so your information is processed in the United States.

13. Third-party links

Berry may link to third-party sites, such as the platforms you connect. We are not responsible for the privacy practices of those sites; review their policies separately.

14. Changes

We may update this policy from time to time. We will post the updated version here and revise the “Last updated” date. If a change is material, we will also tell you by text or in the app at least 30 days ahead.

15. Contact

For any question about this policy or to exercise your rights, reach us at:

Berry Technologies, Inc., 25 Kent Ave lobby; Suite 401, Brooklyn, NY 11249

legal@berrysystems.co